Helping you to reduce the risk of investing

There are many factors that impact the performance of your investments, and most of them are out of your control. That’s why it is important to have a strategy to help you stand against the ups and downs of the market.

Asset management
Asset management is the process of developing, maintaining and disposing of assets cost-effectively. The asset management team within a financial firm, such as Lincoln Investment, is dedicated to managing its clients’ assets.

The asset management process can help you achieve that delicate balance between risk and reward. In one comprehensive package, asset management portfolios provide professionally crafted diversification and ongoing asset allocation.

Asset allocation
Asset allocation, or choosing a mix of different asset classes in a portfolio, spreads investments across many different types to help increase returns and decrease risk. Research shows that asset allocation is an important focus in developing an investment plan.

Lincoln Investment offers two types of asset allocation strategies:

  • Strategic asset allocation is a long-term approach to investing that ensures your portfolio always includes multiple asset classes. Strategic programs set target allocations and then periodically rebalance the portfolio to maintain the original asset class mix.
  • Tactical asset allocation is a more active approach that makes short-term, tactical deviations from the original portfolio allocation to take advantage of potential investment opportunities.

The portfolio review
One of the keys to building and maintaining a successful investment portfolio — whether you are a beginner or a seasoned investor — is the annual portfolio review. No matter how the market is performing, it is essential to evaluate asset allocation, assess the performance of investments and select a new investment strategy, if necessary.

Contact us to learn more about asset management or to schedule a portfolio review.